Gucci Is Going Fur-Free
People are becoming increasingly aware of animal rights, both in terms of the food industry and the fashion industry. Gucci announced this week that as from Spring/Summer 2018, it is removing all fur from its collections. The Italian brand has been listening to people, particularly young people and what it is that they want from the brand.
In taking the decision, CEO Marco Bizzarri, hoped that their move towards fur-free would encourage other luxury brands to follow suit. In a world where there is so many sophisticated materials and technology, there is no need to work with fur (ask Stella McCartney). Their policy will include mink, coyote, raccoon dog, fox, rabbit, and karakul, or any other animal specifically bred or caught for fur.
Gucci also announced that they will contribute €1m as a founding partner of UNICEF's Girls Empowerment Initiative.
It's a very positive thing when a high profile brand such as Gucci makes such an important decision and uses their status for the greater good. We are influenced by these brands.