Erderm X H&M
Erdem is one of our favourite brands here at Laundry, so we, along with many others no doubt, were very excited to learn that they were teaming up with high street brand H&M in a collaborative collection that would no doubt blow our minds. The London based designers are famous for their signature floral design and feminine frills, which features strongly in their collection with H&M.
H&M are not new to collaborating with designer brands, which pleases us greatly as it allows us high street shoppers to grab some of the action of the big players at an affordable price point. The popular high street brand has previously worked with Balmain, Stella McCartney, Karl Lagerfeld & Kenzo (to name a few!).
Much of the collection has been quite personal for Erdem Moralioglu, including a slouchy jumper inspired by the jumpers his sister would wear with a tea dress and army boots and an army jacket inspired by one of his fathers that his mother wore over a dress in the winter.
The collection is due to hit selected stores and online from 2 November but in the meantime H&M has revealed a teaser film in which the visionary film maker Baz Luhrmann will bring the collection to life through his unique storytelling.