Ferrari: Under The Skin
Ferrari launched its first car in 1947. To mark this 70th anniversary, The Design Museum in London are holding a major exhibition providing an insight into the meticulous and glamorous world of Ferrari.
Ferrari: Under The Skin brings together early design models, drawings, personal letters and memorabilia as well as some of the most famous cars to grace the world’s roads and racing circuits. Together, these artefacts and original documents provide an unprecedented study of automotive design.
It charts the story of Enzo Ferrari and his remorseless drive to create an elite performance vehicle for track and road. Key exhibits include Enzo Ferrari’s driving licence, original photography, the original drawings and an exact replica of the 125 S - the first Ferrari ever made - and hand-written documents from Enzo Ferrari himself.
The exhibition takes a look at the secretive behind-the-scenes world of the Ferrari car design, including an original 1:1 scale hand-crafted clay design model of the J50, and the celebrity clientele, including Clint Eastwood, Sammy Davis Jr, Brigitte Bardot and Peter Sellers, who helped establish Ferrari as the brand we know today. However, it is competitive racing that has remained at the heart of Ferrari from its inception to today, with the exhibition including helmets worn by Alberto Ascari, Mike Hawthorn, Michael Schumacher and Kimi Räikkönen.
Sir Terence Conran, founder of the Design Museum said:
‘I think I speak on behalf of millions of ambitious people of all ages that we have all at some point had delicious dreams of owning a Ferrari. The brand itself has become a worldwide symbol of design success, whether it is their road models or Grand Prix cars. The Ferrari story is truly one of the great adventure stories of the industrial age and I am very proud we are able to tell it at the Design Museum. The depth of emotion goes far beyond the external beauty of their cars: what excites me so much about this exhibition is the rare opportunity to glimpse behind the scenes and experience the dynamic between engineering, manufacturing and design, which produces Ferrari's magic ingredient. It is a magic ingredient that means I am here, aged eighty-five and still lusting after the idea of owning a Ferrari – I want to go out with a beautiful, powerful and perfectly designed vroom!’
Ferrari: Under The Skin
15 November 2017 - 15 April 2018
The Design Museum, London