Reserved x Kate Moss

Anything that Kate Moss is linked to is always a success. The latest brand that she is backing is the Polish high street brand Reserved. The brand will launch on Oxford Street, London on 6th September. Reserved is already established across 18 countries and is known for its on trend affordable collection, which it refreshes every two weeks.

Co-founder and CEO Marek Piechocki said: “The opening of Reserved Oxford Street is an important move for us. London is a fashion capital and having a presence in this prestigious location will be another step towards building global recognition of Reserved as a brand and LPP as a company.”

Check out behind the scenes of the campaign which was shot by photographer Daniel Jackson. We're loving this trench coat Kate is wearing in the video, very sexy rock chic, an image we associate time and again with Kate and one that every other woman wants to replicate. Kate, the inspirer strikes again! We can't wait to get our hands on it.

The UK website will also be going live at the same time as the London store opening, so you don't have to go to London to buy your pick of the brand. In the meantime though check out Reserved own website for an idea of what's to come in September!