L'Oréal Paris X Balmain

Two of the greatest Parisian institutions, L'Oréal Paris and Balmain, have joined forces for a coup de force; a collection of twelve lipsticks that possess all of Balmain's typical drama and glamour, combined with celebrating diversity in all its forms.

These edgy, rich matte shades, are encased within an exclusive pack created by Olivier Rousteing, with shades for every woman, no matter her origin, no matter her tribe. The formula is infused with pure pigments and camelia oil, to give the richest colour and most moisturising matte finish.

“The L'Oréal Paris Team and I worked together to develop three families – three tribes of women – each associated with a great variety of shades, and each expressing a key element of Balmain's singular DNA.” Olivier Rousteing, Creative Director, Balmain Paris.

Which Balmain girl are you?



The Glamazon offerings look to our runways' love of strong women warriors – our Balmain Army, of course – as well as themes of adventure and safari, which have inspired so many of my collections. The tones come from the earth, recalling the intensity and beauty of the Amazon jungle, the never-ending desert, the spectacular rocks of the American West.” Olivier Rousteing, Creative Director, Balmain Paris



The Couture selection celebrates Balmain's historic couture origins and the glamour that has been associated with this house ever since M. Balmain first opened his atelier. As modern as today's silhouette may be, my team and I never forget our roots and always rely on our incredible archives for inspiration.” Olivier Rousteing, Creative Director, Balmain Paris



“Anyone who knows me knows I can't separate music from fashion. These Rock four shades reflect themes that have been important both in recent shows and in my life (and what really makes music inspiring for me) - breaking rules, rebelling and always remaining true to yourself.” Olivier Rousteing, Creative Director, Balmain Paris