Introducing Browns Fashion, London

"The coolest boutique in the world"

I like to know a little bit about the history behind a particular fashion boutique, just like it is very interesting to know about the history of certain fashion houses like Chanel and Dior. So, when Browns Fashion recently became one of our valued sponsors, although we were familiar with the store, we did some research into the boutique and found some very interesting facts about it.

Browns is a London based fashion boutique which was founded in 1970 by Joan Burstein and her husband Sidney, at a time when no multi-brand boutiques existed, the shop previously owned by Sir William Piggott Brown. What started out as a small boutique on a ground floor shop on South Molton Street soon grew to become a large fashion store taking over five connecting Georgian townhouses on South Molton Street, and in the process changed the course of fashion and retail history forever. The couples daughter Caroline Burstein founded Molton Brown before joining the family business in 1993 as creative director and their son Simon became CEO.

Over the years Browns has supported many young and established fashion designers, who for the first time sat side by side. It is known for discovering talents such as John Galliano, Alexander McQueen and Christopher Kane, and brought designers such as Calvin Klein, Sabine G., Armani, Ralph Lauren and Jil Sander to London.

Joan Burstein received a CBE in 2006 for her services to the fashion industry. Sidney sadly passed away in 2010. Browns passed from a family owned business in 2015 when it was acquired by the online shopping platform Farfetch. Joan Burstein stayed on as honorary chair and her son and daughter Simon and Caroline retained seats on the board.

For the first time in 40 years, Browns was rebranded in 2016 to reflect the modernity of the brand whilst still maintaining the history of the brand. This rebrand included a redesign of the logo, packaging, store design and website. Browns CEO Holli Rogers said of the rebrand: “Being a multi-retailer, we stock a lot of designers, so the logo sitting unexpectedly at the bottom of the bag represents the idea that we are a container for those brands and we provide a foundation.”

fashion, editorBy Kerrie W