Brands We Desire: Off White


OFF-WHITE c/o VIRGIL ABLOH™ is a fashion label rooted in current culture at a taste-level particular to now. With a specific opinion and not necessarily same with vision seasonal men's and women's collections.

Founded by the self styled "leading voice of now' Virgil Abloh.  Abloh was the art director for the 2011 Jay-Z / Kanye West album Watch the Throne, for which he was nominated for a Grammy Award for Best Recording Package. In Chicago, 2009, Kanye and Virgil interned at Fendi Roma before launching Pyrex Vision, the idea that would soon push Abloh into the spotlight and would influence him to produce the high-end streetwear brand, Off-White in 2013. Virgil stated, Pyrex “wasn’t made to be a clothing brand” so it was discontinued after just one year. 

Virgil Abloh wears many hats: Kanye West’s creative director, in-demand DJ, blockbuster-show producer, and most recently, designer for a line of streetwear that launched in 2013. Mixing provocatively printed T-shirts with athletic hoodies and oversized flannel shirts, Off-White c/o Virgil Abloh is setting new standards in urban apparel.

We are thankful to Virgil Abloh at Off-White for many things, but we’ll try to make it brief. Firstly, we’re thankful to him for his acute attention to detail and Italian craftsmanship. Second, we’re thankful for his clothing which has become a cult uniform. 

Off-White products are based in a concept that adapts from season to season. Manufacturing is based in Milan with a core value of the brand to be made from the best available and particular opinion regarding fabric, fit and fabrication.
The result is a young brand embracing the now in a sophisticated manner.

Our love for Virgil Abloh extends far.  We adore Off-White's acute attention to detail, Italian craftsmanship and cult-like aesthetic. Tapping in to the veritable Zeitgeist, Discover Off-White menswear and womenswear at End Clothing and Browns.

Abloh even found time for a series of lectures at Columbia University. He was introduced before his lecture as “the ultimate multi-hyphenate” and “the leading voice of now”. At the New York college, the creative mastermind addressed an audience with his ‘Everything in Quotes’ lecture. The Chicago-based designer received his undergraduate in civil engineering at the University of Madison and his masters in architecture from the Illinois Institute of Technology. 

“The name Off-White feels wrong, so that felt right,” he says in his lecture. Abloh touches upon his time at university working through becoming a creator, the birth of Off-White, the Yeezus cover artwork and using humour, irony and abstraction in his work."

The full lecture:-


Shop for Off White key pieces at Browns London

Written by David Breathnach
Art Director at Laundry Magazine

David Breathnach is also the founder and creative director of Industry Design.