Heron Preston X Nike Tailwind

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Heron Preston has teamed up with Nike to create a collection of HP Tailwind sunglasses.

The New-York based designer and founder of the eponymous brand has been a huge fan of sneakers growing up and so has an attachment to Nike.

Growing up, I was always a sneakerhead. That was the only kind of Nike product I was really engaged with — sneakers, sneakers, sneakers.
— Heron Preston

However, for this collaboration, his attention has moved onto the brands sunglasses and an opportunity to show the design and detail that can go into such a product.

 
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When you have the talent of someone like Heron Preston, it can be expressed in many ways.

Nike is an innovation company; there are so many innovations that I don’t think the majority of my community is aware of, I really wanted to laser-focus on something different beyond sneakers. So that’s why I decided to choose to create these Tailwind sunglasses with Nike as my first collab.
— Heron Preston

Heron Preston x Nike HP Tailwind Sunglasses dropped today. Available at select Nike stores and Nike.com.

 
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fashionBy Eddy Mason