SOL DE JANEIRO Brazilian Bum Bum Cream

Sol De Janeiro Brazilian Bum Bum Cream is a product that has been receiving a lot of fun and a lot of loving, not least because of its name. No, it's not a body cream that is specific to the derriere, however it was inspired by the Brazilian's favourite body part the 'bum bum' (which is actually pronounced as boom boom in Brazil). It's actually an all over body cream that is designed to smooth and lift.

The Brazilian beach is the 'Hot Bod Capital of the World' and so when they hit the beach they want to know that their bodies are in top shape. Beauty in Brazil is all about the attitude and confidence to show off your body. This is the ethos behind the brands thinking. Top to toe bodycare! 

The ingredients come from the Brazilian rainforest, Cupuaçu Butter, Açaí and Coconut Oil is the foundation of all their products. The Bum Bum cream is an absolutely beautiful body cream that absorbs quickly into the skin to leave skin feeling tightened and smooth.

Sol De Janeiro Brazilian Bum Bum Cream is fast gathering cult status. It has become a nationwide obsession and although the marketing on the product is fantastic, it is also a brilliant body cream. It's a rich cream that might seem a bit daunting at first but it absorbs into the skin in no time at all and does not leave even a hint of grease. A saviour for dry, dull or uneven skin. The smell is another truly addictive draw to the cream, with it's nutty sweet scent. I will wear this body cream all year round but I'm already dreaming of slathering it on my body after a days sunbathing on my next holiday.

I don't know about you but I am past the point of believing that any cream can 'lift' your bottom so I am not being naive to think that I can stop doing my bum lifts while I use this cream. Nevertheless, I am totally hooked on this body cream and every time my husband reaches for it I start to panic!

It's available at Liberty London and costs £44.