Gucci Launches The Alchemist Garden Of Fragrances

Opening a new story of magic and imagination


Gucci’s creative director Alessandro Michele seems to have a fondness for fragrance and somewhat an expert in this field, as well as designing clothing collections for the brand. He has teamed up with perfumer Alberto Morillas in creating a collection of fourteen fragrances and a scented candle, whilst at the same time ‘telling the story of a place, a moment, a season and a memory of a scent’.

The collection includes seven perfumes, four perfumed oils and three scented waters, designed to be layered in a multitude of ways. The porcelain bottles they come in are absolutely stunning, as you would expect from Gucci, decadence on your dressing table. The design for these bottles has come from pharmacy jars and the first perfumery containers seen in ancient apothecaries.

The seven perfumes have a specific ingredient for each scent: rose, oud, amber, violet, woods, iris and mimosa, and evocative names like ‘A Song for the Rose’, an expression of femininity with notes of rose with musk and woods and ‘The Last Day of Summer’, which captures the breeze of a forest in early autumn with cedarwoods and cypress.

The idea that some primary scents of perfumery, like the essences of the flowers, the green scent of some plants could be joined to atmospheres, linked to memories.
— Alessandro Michele

Available at Gucci: eau de parfum, £240, acqua profumata, £165, perfumed oil, £295.