Don’t you just love Gucci campaigns?! This brand is amazing when it comes to the effort they put into into their ad campaigns. They tell a story, they even transport us to another better place of glamour and fun.
For their Spring/Summer 2019 campaign, Gucci has paid homage to the beginnings of celebrity culture and the golden age of Hollywood musicals. The Gucci Showtime campaign focuses on the joyful and playful spirit of the era. In gowns with long shimmering beads and sequin suits from Spring Summer 2019 by Alessandro Michele, characters impersonate famed musical stars from the 30s and 40s.
Captured in grand theatres or on movie sets, the images mimic some of the greatest movies of all times including ‘There is no business like show business’ the 1954, 20th Century-Fox musical-comedy-drama and ‘Singin’ in the rain,’ the 1952 musical-romantic comedy.
Watch the beautifully shot campaign video below, where characters tap dance and perform in sync in various glitzy sets including grand theatre stages and surreal dreamscapes……
Creative Director: Alessandro Michele
Art Director: Christopher Simmonds
Director: Glen Luchford