The Lipstick That Raised $500 Million For AIDS
MAC’s Viva Glam Lipstick is a beauty sensation for many reasons, the most important being its ability to raise more than $500 million in 25 years for the fight against HIV and AIDS. MAC Cosmetics donates 100% of the proceeds of this lipstick to the cause. So when you think that buying one little lipstick couldn’t possibly make a difference, it does! The facts speak for themselves.
The money raised for the MAC Viva Glam Fund, up to now, has been used to support many programs around the world. 25 years following this success, the fund is set to expand to include helping LGBTQ communities and vulnerable women and girls.
MAC has used high profile celebrities to promote Viva Glam, which has helped to promote the cause and raise funds of these charities. Celebrities including Lady Gaga, Miley Cyrus, Rihanna and Ariana Grande. When celebrities can use their platform to help such causes, it is most rewarding as they can give something back as well as encouraging others to do so as well.
MAC Cosmetics is not a high street brand, so it is more expensive. But buying one lipstick is achievable at £17.50. You benefit from owning a top end beauty product, in this case a special edition pack. If you have a £20 budget to buy a friend a special present, this is going to tick all the boxes. And when it’s finished you keep the case casually lying around your makeup stash or sitting on your dressing table. You definitely don’t want to throw this out. But most importantly, you have given to a great cause. It’s a win win for everyone!
The original matte brownish red Viva Glam Lipstick, outfitted in special-edition 25th anniversary ruby glitter for even more glamour than ever before! As well as donating to a fantastic cause, you are owning a little bit of history with this special edition 25th anniversary ruby glitter Viva Glam Lipstick.
MAC Viva Glam Lipstick is available at Harvey Nichols.